(1)注意事項：談判就是相關(guān)雙方或多方通過協(xié)商和討論達成協(xié)議，以滿足彼此的需要和合作關(guān)系。商務(wù)談判主要有三個階段：準(zhǔn)備階段、面對面的談判階段、后期階段。準(zhǔn)備階段需要準(zhǔn)備的包括：收集信息、計劃策略和操作談判，如：日程、特殊策略、需要確認的事實、地點等。面對面的談判階段就是面對面的交流，雙方以開誠布公的方式進行有效談判，最終達到雙贏。后期階段是在所有的條款和事項已經(jīng)達成一致，有一方起草合同，另一方根據(jù)自己的想法修改，使其對雙方更有利。

　　(2)常用句子：

　　On behalf of ...., I am very glad to welcome you.....

　　Hello,everyone, sorry to interrupt, but I think we’d better get started now.

　　I agree with you on that point./That is a fair suggestion.

　　I’m sorry, I disagree with you there. I don’t think that’s the way with it./I understand where you’re coming from, however,......

　　Could you come down a bit on the price ?/How about meeting each other half way ?

　　The price depends on quantity. Price can not be taken separately from quality.

　　I’m willing to leave things there if you are./I’d like to stop and think about this for a little while.

　　5、Marketing & Sales

　　(1)注意事項：市場營銷不僅是對產(chǎn)品做廣告或把產(chǎn)品賣出去，是企業(yè)在動態(tài)的環(huán)境下，通過產(chǎn)品生產(chǎn)、產(chǎn)品儲運、產(chǎn)品定價和產(chǎn)品促銷等系統(tǒng)的經(jīng)營活動，滿足消費者的需求，同時實現(xiàn)企業(yè)自身的成長與盈利目的。市場營銷的四個階段：市場調(diào)研、產(chǎn)品促銷、銷售產(chǎn)品、售后服務(wù)。市場調(diào)研通過對資料或信息進行系統(tǒng)設(shè)計、收集、整理和解釋等一系列過程幫助經(jīng)營管理者解決市場運營中存在的問題，充分利用市場優(yōu)勢。產(chǎn)品促銷是通過向顧客提供信息，引導(dǎo)顧客接受并購買公司的產(chǎn)品，以此建立公司與客戶之間的緊密聯(lián)系。銷售產(chǎn)品是向顧客詳細介紹企業(yè)產(chǎn)品的同時，還應(yīng)盡量介紹同行業(yè)其他產(chǎn)品所不具有的優(yōu)點，讓顧客接受該產(chǎn)品，并愿意購買該產(chǎn)品。同時還要處理好售后服務(wù)工作，讓消費者滿意。

　　(2)產(chǎn)用句子：

　　Would you mind taking a couple of minutes to answer a few questions ?

　　Excuse me, I’ll just take a few minutes of your time.

　　Not only do they look very attractive, but also they are made with superior quality.

　　Should you have any questions, please let me know anytime. I am more than happy to help you .

　　We provide one-stop shopping service./We provide free customer service.

　　It is really a good time to buy became we are offering a Buy One Get One Deal.

　　I am not sure if I can offer it to you at this low price. Let me check with my manager.

　　What’s the problem with that ?

　　I am sorry to hear about it. /I have some complaints for you./ I want to replace it for me.

　　As a reward, let me give you a coupon. You can get 10% off next time you buy our products.

　　We provide free shipping and promise to replace any product, which doesn’t meet your satisfaction.

　　6、Advertising & Public Relations

　　(1)注意事項：廣告是一種有組織的、通常收費的、非個人的、通過一定形式的媒介載體，如電視、廣播、互聯(lián)網(wǎng)、報紙、雜志等，公開而廣泛地向社會傳遞信息的一種宣傳手段。根據(jù)促銷的內(nèi)容，廣告通常分兩類：廠商整體形象廣告和產(chǎn)品廣告。廠商整體形象廣告對企業(yè)的形象、設(shè)想以及政治事件進行宣傳，維護自身的整體形象。產(chǎn)品廣告對產(chǎn)品的功能、特性以及優(yōu)點進行宣傳。公共關(guān)系是旨在使企業(yè)與公眾群體之間建立和維護一種良好的關(guān)系而進行的各種溝通努力。一個企業(yè)或公司的公共群體包括顧客、供應(yīng)商、雇員、股東、媒體、教育工作者、潛在投資人、政府官員和社會群體。

　　(2)常用句子：

　　Speaking of product promotion mans, I think we should launch an advertising campaign.

　　The advertising objectives are not only focusing on dollar sales, but need to tell the market about our product,explain how the product works,provide information on pricing, and build awareness of both the product and the company.After this focus on brand awareness, we can then focus on customer satisfaction.

　　The advertising budget should well fit the strategic objectives of the business.

　　There are several approaches available for the advertising budget.Among those, percentage-of-sales-approach is the most popular.

　　Moving to creating the advertising message, imagination and creativity will become the focal points.

　　As the marketing system is getting more mature, businessmen are connected more and more about relationship marketing, especially in China.

　　7、Business Telephone

　　(1)注意事項：商務(wù)電話的大原則，打電話前弄清楚你給誰打電話、什么時候打電話最方便、打電話的原因，電話要有條理、簡短扼要。電話的人是不熟悉的，要快速闡明電話的目的和打電話人的身份。詳細說明打電話的目的。傳遞給接電話的人能理解、能欣賞或會覺得有用的信息。電話禮儀要保持專業(yè)化，和不認識的人打電話的時候，應(yīng)該避免非正式的言語，不要問私人化的問題。把隱私的保密和安全放在心上。要有耐心。

　　(2)常用句子：

　　This is ..../....speaking./...company, may I help you ?

　　I’m calling about..../I’m returning your call.....

　　Can I have extension....?/Could I speak to....?

　　I’m sorry, the line’s busy/engaged. Hang on, I’ll put you though.

　　I’m afraid she’s not in the office today./Can she call you back when she gets in ?

　　Thanks for your help. I look forward to hearing from you soon.

　　8、Business Dinner

　　(1)注意事項：舉行一個宴會能突出一個人的社交能力、安排計劃能力與處世能力。商業(yè)宴會應(yīng)該安排的很嚴(yán)謹(jǐn)、很仔細。請客時：應(yīng)該早到并等待歡迎客人;等待客人時，可以要一些水及軟飲料，但不要吃東西;根據(jù)客人建議定菜單;要引入商業(yè)話題;提前將信用卡給服務(wù)生結(jié)賬。做客時：要守時，如果要遲到的話，要給主人打電話;不要將手包或錢包留在桌子上;商務(wù)會議的時候要斷掉手機。

　　(2)常用句子：

　　I’d like to reserve a table for eight at eight tonight.

　　Welcome to our restaurant, sir. Anything I can do for you ?

　　May I order please ? What is the specialty of the house ?

　　I ordered my lunch an hour ago;it hasn’t come yet, has it ?/This is not what I ordered.

　　This is the complete course. If you would like any additional dishes, please call me.

　　Today is a special day for everyone present.Now let me, on behalf of our company,ask you in joining me a toast to the success of our joint venture.Cheers!

　　Do you accept credit card here or shall I pay in cash ?

　　通過兩周商務(wù)英語口語的實訓(xùn)，系統(tǒng)地學(xué)習(xí)了商務(wù)會議、商務(wù)晚宴、商務(wù)交往過程中，應(yīng)該注意的一些細節(jié)。同時，也系統(tǒng)地學(xué)習(xí)了英語發(fā)音，糾正了在英語學(xué)習(xí)過程中長期存在的問題。兩周內(nèi)，自己學(xué)習(xí)到了很多知識，增強了自己進一步學(xué)好商務(wù)英語的信心，也相信自己只要堅持不懈的學(xué)習(xí)和練，也一定會取得很大進步。希望學(xué)校盡可能多的增加我們學(xué)以致用的機會，使課堂知識能夠更好地融入到我們?nèi)粘５纳�活學(xué)習(xí)中，指導(dǎo)實踐，服務(wù)實踐，增強綜合應(yīng)用能力。
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